The prevailing barriers to entry (why we don't buy):
1. Fear of the unknown
2. Resistance to change
3. Insufficient proof of performance
4. Risk
And here is how you overcome them:
1. Become known. Advertise, promote, get known and involved
2. Position your option as easy to use, greater benefits and rewards
3. Provide evidence of testimonials, endorsements, awards, user reviews, case studies, certifications, 3rd party reviews
4. Offer a solid guarantee, warranty, free trial
People will buy more if you remove the natural barriers they have.
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